Their Story
Aluram is part of United Hair Care, a family-owned company dedicated to creating innovative health and beauty products. For over 30 years and spanning three generations, we’ve grown our company family to more than 100 employees and stylists.
All Aluram products are developed, formulated and made in-house, allowing us to control every aspect of our products from conceptualization to shipping.
Our stylists work directly with our research and development team, bringing real-world expertise into the development process. This allows us to evaluate and prove our products in our salon, so there are no surprises in yours.
ALURAM HAIR PRODUCTS – Nothing but Natural
All of our water-based products start with coconut water. Why? Because coconut water is a perfect ingredient for all-natural, vegan products. It is packed with electrolytes, amino acids, vitamin C and potassium, essential ingredients that provide hydration, strength and shine to hair.
We also use marula oil in every Aluram product. This oil has a very small, lightly textured molecule that is easily absorbed into the hair. Marula oil provides antioxidants, additional hydration and satin feel to the hair. The oil also smooths the cuticle and helps protect hair from environmental stress. We are so committed to this incredible ingredient that we named our company for it. Aluram is marula spelled backward.
Aluram hair products are all-natural, vegan and free of gluten, sulfates and parabens. We also take advantage of many functional and organic extracts. Each of our ingredients replaces a synthetic chemical, particularly those that harm the hair, scalp and environment. Finally, all our products are created in a cruelty-free process.
Why National Salon Resources Carries Aluram Hair Products
Aluram and National Salon Resources have many traits in common. We are both family-owned, driven to provide the finest quality products, respect the environment and are Minnesota-based. If this much identical “DNA” wasn’t enough, we carry Aluram because their products are all-natural, vegan offerings that replace harmful chemicals with natural alternatives, creating healthier hair and scalp for customers and reducing environmental impacts. If you’ll excuse the pun, it’s a perfect “formulation” for salon success.